Case Study
Collaborative Growth for a Physical Therapy Clinic with Fractional CFO Services
About The Case Study
Client:
Physical Therapy Clinic
Industry:
Healthcare – Physical Therapy
Challenge:
The CEO and COO aimed to scale the clinic while maintaining care quality and work-life balance. As they expanded into fitness in 2023, clear financial guidance was key for informed decisions.
– Growing the business sustainably while maintaining care quality.
– Transitioning the CEO’s focus from patient care to strategic leadership.
– Supporting the COO’s operational role in managing daily processes.
– Launching a new fitness offering with sound financial planning and risk assessment.
The CEO was under immense pressure to keep the business afloat, but these challenges prevented them from focusing on clinic growth and patient care.
Our Collaborative Approach
We worked closely with the CEO and COO to align financial strategies with operational goals. Our partnership focused on
Building a Strong Financial Foundation
We worked with the CEO and COO to establish financial reporting and cash flow systems aligned with the clinic’s goals.
Data-Driven Decision Making
Partnering with the executive team, we provided detailed financial analysis and dashboards, empowering the CEO and COO to make data-driven decisions.
Supporting Leadership Transition
We developed a roadmap for the CEO to reduce patient care while the COO streamlined operations without affecting growth.
Planning for New Service Expansion
In 2023, we helped the CEO and COO assess the financial viability of the clinic’s fitness expansion, modeling risks and rewards to align with their strategy.
Results Through Teamwork
Our collaborative efforts with the clinic’s leadership led to impressive financial improvements.
Revenue Growth
16% increase in the first year.
Additional revenue growth
6% growth in the second year, even with the CEO’s reduced patient care role.
Increase in profitability
96.6% increase in the first year after streamlining operations and cutting costs.
Further profitability growth
Further 33% growth in the second year, driven by operational streamlining and cost management.
CEO’s Transformation
Our partnership not only improved the clinic’s financial position but supported the clinic’s growth in a sustainable manner. The CEO successfully transitioned from a patient-facing role to a strategic one, treating only 10-15 patients per month, allowing for more time to focus on long-term growth and innovation.
This shift enabled the exploration of new service opportunities while ensuring alignment with the clinic’s mission. By stepping back from clinical duties, the CEO strengthened operational and financial health, guiding expansion without compromising patient care.